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Coca-Cola launches new Christmas campaign under Real Magic™ platform
campaign reminds us that the Real Magic
at Christmas takes place when we connect with one another
Manila,
Philippines –
Coca-Cola, the Philippines’ most-loved beverage brand, heralds this year’s
season with “Buksan ang Magic ng
Pasko,” a holiday campaign
that celebrates the real magic of community and togetherness. The multi-faceted
campaign carries, at its heart a simple message of festive joy and inclusion;
reminding us that real magic is in the moments of connection we share with
others.
“Most of us grew up with Coca-Cola. As a
brand, we consider ourselves fortunate to have been given the opportunity to be
part of every Filipino table and witness the real magic of human connections,
especially during Christmas. From celebrating every occasion to being a source
of comfort – Coke serves as that uplifting pause that connects people, in
friendship and in community, over a meal or a glass of Coke – and we see this
even more pronounced during Christmas,” says Cesar Gangoso, Coca-Cola Marketing
Director for Philippines, Vietnam, and Cambodia.
Coca-Cola, with its 100-year-old history
with the Filipino community, signals the start of Christmas celebrations with a
full line up of experiences that people can enjoy. This includes a display of
creative out-of-home images that celebrate people, colorful packs, lights and
sound festival, well-decorated bottling facilities all over the country, and
the infamous Coca-Cola truck going around to surprise 10 local communities.
Gangoso
adds, “Christmas for most Filipinos has been a bit different for the past two
years. However, what has always been consistent is the familiar comfort that
family and friends bring. This year is no different, and just like in the past,
Coca-Cola will continue to be part of everyone’s story.”
Coca-Cola’s Real Magic brand philosophy
believes that magic is everywhere. It is alive in quiet moments and in grand
celebrations. It is in every new experience discovered and nostalgic memories
remembered. It is real in shared moments with people we love and even with our
community, whether these connections are made physically or virtually.
Of course, Christmas will not be the same without iconic
films. Buksan ang Magic ng Pasko is anchored by a new short film and supported by a series of
activations across digital channels including influencer partnerships and
in-store activations. The new film, directed by Sam Brown of Rogue Films and created by dentsuMB UK, embraces and
celebrates human kindness with a renewed relevance for the world we live in
today. Its uplifting tale shows a boy whose
imagination and efforts gather a community’s goodwill at Christmas, creating a shared moment of magic around a festive meal and a Coke.
Coca-Cola Philippines has a series of
activities for this holiday season. Buksan ang magic ng Pasko! Celebrate
#PaskongCocaCola and the people around you who make moments of connection and
hope truly magical. Visit facebook.com/CocaColaPhilippines to learn more.
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