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Clara Benin joins Sony Music Entertainment’s new Southeast Asian label ‘OFFMUTE’
OFFMUTE offers emerging artists from across
all genres a dedicated platform to pursue their own creative vision and reach
audiences across Southeast Asia
New artists on board include acclaimed
Philippine singer-songwriter Clara Benin, Indonesian alt-pop sensation
Mezzaluna and Malaysian recording star liesl-mae
Sony Music Entertainment
announced today the launch of OFFMUTE – a new pan-regional label focused on
championing new and emerging Southeast Asian talent by drawing on the combined
experience of Sony Music’s entire Southeast Asian team.
OFFMUTE gives emerging recording
artists across all genres an opportunity to develop their own music and follow
their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through
enhanced promotional, marketing and artist development, drawn from Sony Music's
global expertise and resources.
“OFFMUTE is a
first-of-its-kind label in this part of the world, embracing the eclectic
appeal and rich diversity that Southeast Asia has to offer, empowering artists
with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy
and Market Development, Asia and Middle East, Sony Music Entertainment. “That
offering is compelling for a new generation of artists in the region and we’re
excited to help these artists fulfil their potential in the years to come.”
Ariel Fung,
Executive Vice President, Sony Music Southeast Asia, expresses his enthusiasm on
the label’s attempt to solidify its foothold in the global music industry. “I
am so excited to see the launch of OFFMUTE which embraces different genres of
artists with their unique culture and style, and with the potential of
cross-border success.”
NEW OFFMUTE ARTISTS FROM PHILIPPINES,
INDONESIA AND MALAYSIA
OFFMUTE also announced today three new signings for the label: acclaimed Philippine singer-songwriter Clara Benin; Indonesian alt-pop sensation Mezzaluna; and Malaysian recording star liesl-mae.
An acclaimed singer-songwriter
in the Philippines, Clara Benin is renowned for her captivating songs
that blend unspoken ruminations with commitment and depth. Amassing more than
25 million streams on combined music platforms Spotify and YouTube, Benin frequently
headlines local and international music festivals, and won multiple awards
including Wishclusive Contemporary Folk Performance of the Year for her song “I
Rose up Slowly”.
Roslyn
Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave a
mark with the international audience. “When my team and I discussed the vision
for OFFMUTE, we immediately thought Clara Benin embodied what the label was all
about,” Pineda reveals. “And it’s great that the other markets think so too. With a Southeast Asian team supporting her,
we’re thrilled that Clara’s moving vocals and introspective songwriting will
reach new audiences across the region.”
Another
addition to the OFFMUTE family is Mezzaluna, a talented and gifted singer-songwriter
based in Indonesia who comes from strong musical lineage and quickly emerged as
a standout artist with incredible achievements in her own right. With deep,
soulful vocals and an intensely personal storytelling style, the 20-year-old
alt-pop sensation marks her journey as a solo star capable of delivering
inspiring and powerful songs with a universal reach. She will be releasing her
debut single this year, which OFFMUTE will be amplifying across the region.
Malaysia’s liesl-mae completes the record label’s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness.
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