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| Tag Heuer and local friends of the brand from PBA June Mar Fajardo, Scottie Thompson, Chris Newsome, Jio Jalalon, Asi Taulava, and Sean Anthony during the launch of the new concept store of Tag Heuer at Trinoma Mall in Quezon City last October 25, 2018. |
Ta Heuer showcases the latest boutique redesign & unveils the first local friends of the brand
Avant-garde Swiss watchmaker TAG Heuer officially showcased the newly renovated boutique to the public with an afternoon of food and drinks and a surprise unveiling. Valued media partners, Ayala Malls management, as well as guests from the Philippine Basketball Association graced the event.
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| The unveiling of the first ever local Friends of the Brand (FOB) and their official campaign #DontCrackUnderPressure |
PBA players, guest, and media friends were able to have a glimpse of the newly open concept store. and check on the spot of the store can offer to their clientele.
This is the first boutique in the Philippines to premiere the new global concept – a new look and feel for the iconic luxury brand. The new look portrays TAG Heuer’s aim to not only to keep the research and developments of the products but also expand the brand’s influence of the #DontCrackUnderPressure and avant-garde spirit to the younger generation.
Another highlight of the event was the unveiling of the first ever local Friends of the Brand (FOB) and their official campaign. Two years in the making and it was ready to be showcased to the public. TAG Heuer being the Official Timekeeper of the Philippine Basketball Association for three years now is proud to announce the extension of the partnership as well as the collaboration with the local Friends of the Brand.
The players’ achievements in their respective PBA careers greatly reflects the #DontCrackUnderPressure attitude and is one of the reasons why they fit perfectly with the TAG Heuer Brand.
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| Asi Taulava |
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